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Energous Tesla

In this presentation, my team and I had to find a product with an untapped market, then a company that would be likely to back that product. After making this happen we would have to analyze the niche in the market for said product, and create a marketing plan for it.

I enjoyed this assignment because it put a nice spin on the theoretical work that usually transpires in a classroom. We went from gathering all of this knowledge in our notebooks to frantically scouring them and many other sources, to create a tight marketing plan that could get this product off the ground.

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